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The brand awareness of the hardware lock industry needs to be improved

Update time:2018-03-19   作者:admin
Even if the hardware lock enterprise has an advanced patent technology, then the hardware lock market will appear similar lock products. The doorsill of the hardware lock is low, and the lock is protected by the patent. In the current environment, the low threshold of the lock industry is doomed to the chaos of the hardware lock market.


When the lock on the market is infringed, it happens:


The day before the city of industry and commerce according to the clues in a downtown bridge street in front of the store Jiangling car seized suspected of infringing registered trademark "YALE" lock box 50, total 27000, and shall be seized. It has been identified that the registered trademark of "YALE" is Yale security company (USA). The sale of the "YALE" brand lock by the sales party has not been authorized by the trademark registrant. According to the parties' account, the above trademark infringement lock was purchased from a household in Pujiang on July 8th, at a price of 0.35 yuan per unit, then transported to a shop on Bridge West Street, and the goods were unloaded and released by the business law enforcement officers.


Hardware lock market lack of brand awareness:


Hardware lock enterprise lack of brand awareness, in the hardware lock market without its own brand products, just a number of miscellaneous brands of lock products. The small lock should also have his brand products, with the brand, the lock product has its own label, increase the customer's identity. But some locks are not aware of the importance of the brand, so there are few brands of hardware locks.


Hardware on the market everywhere, the brand, no brand, it is the hardware lock enterprise dragons and fishes jumbled together, the threshold is low, many hardware lock enterprise product variety, quality is not high, the price is cheap, so there is a market, the low threshold of the hardware lock market will inevitably bring the hardware lock overall market threshold is low.